FOUNDER STORY
Meet Chris – The European Car Enthusiast Behind Premier Automotive
Passion Meets Expertise
Chris’s journey with European cars began over three decades ago when he first worked on a BMW 3 Series. What started as curiosity quickly became a specialization – and eventually, a passion that drives everything we do.
“European cars are engineered differently,” Chris explains. “They require specific knowledge, the right diagnostic tools, and an understanding of how these systems work together. That’s what we bring to every job.”
While Chris specializes in BMW, Audi, and MINI vehicles, his commitment to quality service extends to all makes and models.
Key Qualifications
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BMW Factory Training Certified
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30+ Years Automotive Experience
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NZTA Licensed Vehicle Inspector
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Autologic Master Technician
TEAM PHOTO
The Premier Automotive Team
Behind every quality repair is a team of dedicated professionals who care about getting you back on the road safely and reliably.
Our small, experienced team means you'll get to know us – and we'll get to know your vehicle.
Personal service is at the heart of what we do.
WHY CHOOSE US
Why Our Approach Makes a Difference
Commitment to Customer Satisfaction
Our commitment to customer satisfaction sets us apart. We strive to exceed expectations at every turn, ensuring personalized service and attention to detail that create exceptional experiences for all our clients.
European Car Specialisation
We focus on BMW, Audi, and MINI — and know the systems inside out.
Honest, Transparent Communication
We believe in clear explanations and fair pricing with no surprises.
Industry-Leading Expertise
We offer decades of expertise in our field, ensuring that you receive knowledgeable and effective solutions tailored to meet your unique business needs. Trust us to guide your growth with professional insights and experience.
Tools and Training
The Tools and Training That Make the Difference
Professional results require professional equipment. Here's what sets our diagnostic and repair capabilities apart.
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Autologic Diagnostics
Dealer-level diagnostic capabilities for European vehicles
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NZTA Certified
Licensed for WOF inspections and vehicle compliance
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Snap-on Equipment
Professional diagnostic tools and testing equipment
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Ongoing Training
Regular updates on latest automotive technologies
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OEM Parts Access
Genuine and OEM-quality parts for all repairs
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Specialized Tools
European-specific tools for complex repairs
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Work Guarantee
All repairs backed by our quality promise
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30+ Years Experience
Three decades of automotive expertise in Tauranga
A Workshop Built for Quality
Professional Environment, Personal Service
Our modern workshop is equipped with the latest diagnostic equipment and tools, but maintains the personal touch of a family-run business.
From the moment you arrive, you’ll see the difference that proper equipment and a clean, organized workspace makes to the quality of
our work.
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Clean, organized work bays
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State-of-the-art diagnostic equipment
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Secure customer parking
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Comfortable waiting area
Experience the Premier Automotive Difference
Ready to see why Tauranga drivers trust us with their vehicles?
No upfront payment – just pick a time that suits you.
